I started my Television Career in 1991 and thought I had seen it all…until now. Sarah Hill is changing the way viewers watch a TV Newscast.
During her broadcast she not only anchors the news, but also interacts with people on Google+ Hangouts. Sarah is giving the viewers an incredible new way to watch and interact with KOMU-TV 8 in Columbia, Missouri.
This is no longer a local audience she is reaching but an international one. Her viewers are now all over the world. Sarah has over 600,000 followers on Google+.
Exodus Ministries exists to break the cycle of generational crime. They assist previously incarcerated females from all ethnic backgrounds that are re-entering society.
Exodus Ministries helps them and their families to become productive members of society by serving their spiritual and physical needs and sharing the love of Christ with them. This is Latoya’s beautiful story of Grace.
IBM has evolved from a small business that made scales, time clocks and tabulating machines to a globally integrated enterprise with more than 400,000 employees and a strong vision for the future. The stories that have emerged throughout our history are complex tales of big risks, lessons learned and discoveries that have transformed the way we work and live. These 100 iconic moments—these Icons of Progress—demonstrate our faith in science, our pursuit of knowledge and our belief that together we can make the world work better.
The Holistic Imperative,” Dana Arnett, Partner & CEO of VSA Partners/Chicago, one of the top branding firms in the world, will share a powerful new view for igniting and leveraging your brand in the marketplace — He did this video interview with Chris Yates about IBM recreating their brand.
AT&T invited 3 fans called “AT&T Wolfpack” to CES to video the events taking place. Christopher Baccus the Executive Director of Digital & Social Media spoke at Freeman Leonard Social Media Breakfast in Dallas about this campaign and creating Customer Advocacy. Chris Yates from Huddle Productions did this video interview with his iPhone.
I love it when someone comes to me and says “Will you create a Viral Video for me?” Sure! Let me just go to my secret viral video formula and produce that.
There’s no such thing! Anyone that tells you they create Viral Videos is full of Baloney.
Viral Videos just happen.
Just tell great stories and if they go viral that’s added bonus. Even after 25 years of producing video I am still surprised by what videos get more views over others.
Below are two examples of videos that I’ve created that were totally opposite of my expectations.
Maybe I should just create funny dog videos! Now that is a secret formula working for this video creator. Wow.
Paula Puleo the CMO of Michaels talks about the importance of video.
Why video is effective.
1) Personal connection to customers. Michaels is one of the largest crafts company in the nation and it can be difficult to connect to customers. Video allows that one to one connection to their customers.
2) Focus on Customer. Doing videos on customers and their stories shows that Michaels puts the customer first. Featuring your customers in a video shows you care about them and makes them feel special. It really does create loyalty.
3) Michaels doesn’t sell crafts. It sells memories. Video storytelling about customers memories is something that people can relate to.
Full disclosure: Chris Yates and Huddle Productions helps create the videos for Michaels YouTube Channel and Facebook Page.
Southwest Airlines says they are in the customer service business not the airline business according to Colleen C. Barrett the President Emeritus of Southwest Airlines. Their entire culture focuses on having fun. In her book called “Lead With LUV,” Colleen talks about servant leadership and how that’s the key ingredient to Southwest’s success.
Colleen was the speaker at the DFWAMA Executive Luncheon and did this video interview with Chris Yates.
Bestselling author and entrepreneur Gary Vaynerchuk began his career in his family’s business, Shopper’s Discount Liquors. He soon rebranded the store as Wine Library, launching a retail website and boosting its revenue from $4 million to $60 million a year.
In 2006 Vaynerchuk launched Wine Library TV, a daily video blog about wine. With the tagline “changing the wine world,” the show offers an unpretentious approach to a historically stuffy subject. As the audience grew and word spread of his informal and unorthodox approach to wine, Gary made numerous national television appearances and landed a book deal.
His profile is featured on Ted Talks.
Gary Vaynerchuk did this video with Chris Yates for the Gary Vee in Big D event. Verizon sponsored this video.
