AT&T invited 3 fans called “AT&T Wolfpack” to CES to video the events taking place. Christopher Baccus the Executive Director of Digital & Social Media spoke at Freeman Leonard Social Media Breakfast in Dallas about this campaign and creating Customer Advocacy. Chris Yates from Huddle Productions did this video interview with his iPhone.
I love it when someone comes to me and says “Will you create a Viral Video for me?” Sure! Let me just go to my secret viral video formula and produce that.
There’s no such thing! Anyone that tells you they create Viral Videos is full of Baloney.
Viral Videos just happen.
Just tell great stories and if they go viral that’s added bonus. Even after 25 years of producing video I am still surprised by what videos get more views over others.
Below are two examples of videos that I’ve created that were totally opposite of my expectations.
Maybe I should just create funny dog videos! Now that is a secret formula working for this video creator. Wow.
Paula Puleo the CMO of Michaels talks about the importance of video.
Why video is effective.
1) Personal connection to customers. Michaels is one of the largest crafts company in the nation and it can be difficult to connect to customers. Video allows that one to one connection to their customers.
2) Focus on Customer. Doing videos on customers and their stories shows that Michaels puts the customer first. Featuring your customers in a video shows you care about them and makes them feel special. It really does create loyalty.
3) Michaels doesn’t sell crafts. It sells memories. Video storytelling about customers memories is something that people can relate to.
Full disclosure: Chris Yates and Huddle Productions helps create the videos for Michaels YouTube Channel and Facebook Page.
Southwest Airlines says they are in the customer service business not the airline business according to Colleen C. Barrett the President Emeritus of Southwest Airlines. Their entire culture focuses on having fun. In her book called “Lead With LUV,” Colleen talks about servant leadership and how that’s the key ingredient to Southwest’s success.
Colleen was the speaker at the DFWAMA Executive Luncheon and did this video interview with Chris Yates.
Bestselling author and entrepreneur Gary Vaynerchuk began his career in his family’s business, Shopper’s Discount Liquors. He soon rebranded the store as Wine Library, launching a retail website and boosting its revenue from $4 million to $60 million a year.
In 2006 Vaynerchuk launched Wine Library TV, a daily video blog about wine. With the tagline “changing the wine world,” the show offers an unpretentious approach to a historically stuffy subject. As the audience grew and word spread of his informal and unorthodox approach to wine, Gary made numerous national television appearances and landed a book deal.
His profile is featured on Ted Talks.
Gary Vaynerchuk did this video with Chris Yates for the Gary Vee in Big D event. Verizon sponsored this video.
Keys to SEO
1) Rich Media
2) Focus on Link Anchor Text
3) Actual description for post be specific 90-150 characters is best
4) Keep Title Short and Simple
5) Most important is Title Tag. One keyword phrase helps best
These were the tips that Mark Barrera the President at DFW Search Engine Marketing Association talks about the keys to SEO. Chris Yates did this video interview with his iPhone at the Dallas Chapter of the Social Media Club Breakfast
What’s it like to go to the World Series? Chris Yates captured the emotion of Texas Rangers fans at The Ballpark in Arlington, Texas
DFWAMA Executive Lunch with David DuBois, President and CEO of the Fort Worth CVB talks about marketing Fort Worth. The city’s $1.3 billion economic impact to the city and its employment of over 12,000 citizens with earnings of over $345 million.
Chris Yates with Huddle Productions did this video interview with David who also talks about the Super Bowl and impact it had on the city.
Social Media is one of the most effective way to get sports fans engaged with a brand. For the first time in franchise history, EA SPORTS™ is giving fans an opportunity to vote and determine who will join Tiger Woods on the cover of Tiger Woods PGA TOUR 13.
This is allowing fans not just to engage with EA SPORTS™ but actually be decision makers. The contest runs from October 3-23, fans can participate in a match play bracket-style voting campaign on EA Sports Facebook Page
Disclosure: Our client Dustin Johnson is in the running for being on the cover. Hambric Sports represents Dustin Johnson and is utilizing Dustin Johnson Facebook Page
and Twitter Hashtag #votedustin to help with votes for their client.
Tiger Woods PGA TOUR 13 will have two versions of the box art – one to appear in North America and one in Europe. Two golfers are going head-to-head each week until a winner is determined on each side. The winners will be announced via Facebook on October 24*.
On the American side of the bracket, the candidates include:
• Ben Crane
• Rickie Fowler
• Jim Furyk
• Dustin Johnson
• Zach Johnson
• Hunter Mahan
• Rocco Mediate
• Bubba Watson
On the European side of the bracket, the candidates include:
• Paul Casey
• Luke Donald
• Ross Fisher
• Graeme McDowell
• Rory McIlroy
• Edoardo Molinari
• Ian Poulter
• Justin Rose
EA SPORTS did a similar Social Media campaign for the cover of Madden cover NFL 12. This got so much attention that ESPN had the announcement on “SportsNation” ESPN2
Licensed under a creative commons share-alike. Use freely and link to huddleproductions.com
Huddle Productions is honored to be part of the March of Dimes volunteer staff. We created this video to help the March of Dimes raise money for their cause.
The March of Dimes mission is to help moms have full-term pregnancies and research the problems that threaten the health of babies.
The event we are promoting is Breakfast With A Champion It will be a special tribute to honor Linda and Don Carter with special appearances from the NBA Champion Dallas Mavericks Donnie Nelson and Head Coach Rick Carlisle. Plus Former Mavericks Rolando Blackman and Derek Harper.
