Gary Vaynerchuk & Social Media ROI

by Chris Yates on November 14, 2011

Bestselling author and entrepreneur Gary Vaynerchuk began his career in his family’s business, Shopper’s Discount Liquors. He soon rebranded the store as Wine Library, launching a retail website and boosting its revenue from $4 million to $60 million a year.

In 2006 Vaynerchuk launched Wine Library TV, a daily video blog about wine. With the tagline “changing the wine world,” the show offers an unpretentious approach to a historically stuffy subject. As the audience grew and word spread of his informal and unorthodox approach to wine, Gary made numerous national television appearances and landed a book deal.

His profile is featured on Ted Talks.

Gary Vaynerchuk did this video with Chris Yates for the Gary Vee in Big D event. Verizon sponsored this video.

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