Blogging was once considered “weird”. Brian Clark knows all about that. He’s been blogging when it was called Journaling.
Brian used to Blog for fun now he does it for business. He created http://www.copyblogger.com/ in January 2006. His blogs now get over 240,000 visitors every month. His blog was identified by The Guardian newspaper as one of the world’s 50 most powerful blogs. He has done so well that it’s now longer “weird” to Blog but considered COOL.
Chris Yates did a video interview with Brian at the Social Media Club of Dallas and they talked about how blogging can help individuals especially since large companies are taking so long to figure it out.
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{ 4 comments… read them below or add one }
When you are talking about content. What do you mean? And can all business big or small make it in the media world? For example Real estate , ice cream store, flooring?
Yes that is the point. This is the best opportunity for small companies to compete with the large companies because the playing field has been leveled.
In the past the large companies could just pay for exposure and the smaller firms could not compete. That is no longer the case.
Right now with Social Media it is all about providing content that customers are interested in. The only thing holding you back is time and effort but at least that is better then money.
Great question and answer by the expert of content copy writing Mr. Brian Clark. As a current member of the Dallas Fort Worth Marketing Association http://www.DFWSEM.org it was a pleasure to listen to him speak about Content.
His comments remind me of the troubles of large media companies and resistance to invest in good content. I always think about http://www.SuperMedia.com while it was Idearc not investing in segments like Lawyers.com, ChiroWeb, ServiceMagic etc. Content was an area of failure. Social media is also an issue since to get social they would need to accept it vs restrict it. After the recent policies that have been sent down from SuperMedia to “media consultants”…. Don’t expect them to be a big player tomorrow, since Social and Local are becoming closely tied together.
Cheers,
Mike
(I figured this example works to further prove his point)
BTW, this was one of my favorite short clips ever!
Thanks!