Gameday Rivals in search of the Ultimate Tailgater just won an EMMY for sports program of the year. The show airs on the Fox Sports Network. This new social media concept was created by 8-time Emmy award winners Jim Knox and Chris Yates who are managing partners of Huddle Productions.
This concept was called the “American Idol” for sports tailgaters. Each week Huddle Productions traveled around college football stadiums searching for ultimate tailgaters and doing stories on their unique rituals.
This new concept created the “best marketing campaign of the year” according to Bud Light executives. This marketing campaign was successful because it combined the passion of sports fans with multiple distribution channels like the Fox Sports Network, Facebook, YouTube, and Twitter plus an aggressive grassroots marketing campaign. It created so much interest that there were over 3.6 million internet requests and over 106 video clips that were sent everywhere including some segments airing in Tokyo, Japan.
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