I am fanatical about Sushi Sake. They have the best sushi in the Dallas Fort Worth Area. Period. In fact, they are the best sushi restaurant I have ever been to, including the chic sushi bars I’ve frequented in Los Angeles, New York and Houston. My brother tried to convince me that “Sushi on McKinney” is better. Some of my friends really like “Blue Fish.” But not me. I am a die hard, perpetually loyal, absolutely raving Sushi Sake fan.
What would it take for your customers to be this fanatically loyal to your company?
Sushi Sake is a great example of what to do to gain & retain a strong customer following. Their business model shouldn’t work – but it does. I’ve never seen an advertisement for Sushi Sake. Their location is difficult to find. They refrain from marketing blitzes, gizmos and gadgets. They don’t offer discounts, happy hour or customer loyalty points.
So what are they doing right?
They deliver a high quality product at a reasonable price. And they keep doing it over and over again.
It is that simple.
The chopsticks are of a slightly higher grade than ones offered at other restaurants. The staff is always efficient, professional and polite. The sushi is of impeccable quality, and I’m told that they even have some of it flown in first class from Japan. The ice cream is always fresh and delicious. Their prices are reasonable. The décor is traditional and the ambience has an almost zen like quality.
They were viral before viral marketing was a thing. I found out about Sushi Sake via word of mouth about nine years ago. Back then they were in a small, unassuming retail space off Campbell Road and 75. The seating was limited, the restaurant was always crowded – but the sushi and the service was superior.
I was hooked.
Now they are in a much larger space off of Collins near their former location. Their new place can only be described as, well, stealthlike. One has to actually be looking for the restaurant to find it. I went to Sushi Sake last night and as always, I left feeling very content and completely satisfied. I’ve come to expect these things from Sushi Sake – and they NEVER disappoint.
- High quality
- Consistent service
- Affordable prices
Can your customers say the same things about your business?
If so, well done. I suspect you have customers like me, who obsess and wax poetic about your company.
If not, well, maybe it’s time for an honest assessment of where you can improve. Here are a couple of suggestions to get you started:
- Read the book, “Raving Fans” by Ken Blanchard & Sheldon Bowles. This little gem offers a practical, no nonsense approach to converting your customers to raving fans.
- Read Ray Silverstein’s article on entreupreneur.com, “Four Ways to Gain Customer Loyalty” (His article is the anti-thesis of mine – he discovers a favorite restaurant that is, well, lacking. Sorry Ray! Next time try Sushi Sake….)
(By the way, if you’re looking for Sushi Sake, don’t be fooled by Sushi Sake’s competitor on Campbell, who include the words “Sushi, Sake & Steak” on their sign. The real Sushi Sake is at 2150 N. Collins Boulevard in Richardson.