Coca-Cola Happiness Machine:Social Media Success

by: Chris Yates

The “Happiness Machine” video has been one of the most successful Social Media viral videos. The result of a collaboration between Coca-Cola and integrated interactive marketing agency Definition 6, features a Coca-Cola vending machine transformed to deliver surprising “doses” of happiness to unsuspecting college students at St. John’s University.

The Coca-Cola “Happiness Machine” was awarded CLIO’s prestigious Gold Interactive Award at the 51st annual awards dinner held in New York City. A CLIO award is one of the world’s most recognized industry accolades for advertising, design and communications.

Chris Yates from Huddle Productions did the video interview with Chris Thornton the CMO from Definition 6 at a DFWAMA event.

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