Dell uses Social Media to Listen


Chris Yates from Huddle Productions with the video interview.

“DellCAP” stands for Dell’s “Consumer Advisory Panel.” Dell, over the course of two days, sat down with two separate groups to engage in rich dialog about how the company is doing and soliciting consumer input on remedies to hot button issues.

More information on DellCaps

Mack Collier the creator of #Blogchat article on DellCap

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