Gary Vaynerchuk & Social Media ROI

Bestselling author and entrepreneur Gary Vaynerchuk began his career in his family’s business, Shopper’s Discount Liquors. He soon rebranded the store as Wine Library, launching a retail website and boosting its revenue from $4 million to $60 million a year.

In 2006 Vaynerchuk launched Wine Library TV, a daily video blog about wine. With the tagline “changing the wine world,” the show offers an unpretentious approach to a historically stuffy subject. As the audience grew and word spread of his informal and unorthodox approach to wine, Gary made numerous national television appearances and landed a book deal.

His profile is featured on Ted Talks.

Gary Vaynerchuk did this video with Chris Yates for the Gary Vee in Big D event. Verizon sponsored this video.

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