How companies can relate to Gen Y ?

Business owners are still trying to figure out how to relate to Gen Y. Well how about learning about them? The best place for that information? Social Media.

Some companies are just looking at Social Media as an entertainment tool for these young “kids”. That may be true but 250 Million of those young “kids” are on Facebook and that would be a nice audience to engage in a conversation.

Ben Smithee is managing partner of from Spych Market Analytics a company that focus on understanding the Gen Y and Millennial Generation.

This slide presentation explains how companies can reach the younger generation by joining social media.

Social Media is Cool…Now What?

View more documents from Ben Smithee.


Huddle Productions also did a video interview with Ben about how companies are taking it a step further in Social Media by utilizing video in these new forms of distribution channels.

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