We are very honored and excited to be a top 3 finalists for Best Piece of Branded Content for Bud Light Bands.
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Bud Light Bands
Anheuser Busch is investing in a number of properties including Bud Light Bands. Currently these properties are being supported by a number of on-premise and off-premise tactics. There is no social media component to the program. AB requests an influential and cost effective social media component to leverage current properties.
Create a live Social Media buzz around the Bud Bands & Events by utilizing video content plus fan engagement on Twitter. We also created a Twitter #Hashtag so fans could talk directly with the musicians. Fans that share Bud Light Bands Content had the opportunity to get VIP Access at the events.
Twitter Chat on #cmchat #blbands with 4 artists on 4 nights generated 150+ Million impressions. We also trended on Twitter. We posted 11 videos on YouTube that genereated 53,000 video views plus another 27,000 video views outside the channel. Bud Light had their largest crowd ever with over 30,000 fans showing up. Over 300 photos posted online.