IBM Celebrates 100 Years

IBM has evolved from a small business that made scales, time clocks and tabulating machines to a globally integrated enterprise with more than 400,000 employees and a strong vision for the future. The stories that have emerged throughout our history are complex tales of big risks, lessons learned and discoveries that have transformed the way we work and live. These 100 iconic moments—these Icons of Progress—demonstrate our faith in science, our pursuit of knowledge and our belief that together we can make the world work better.

The Holistic Imperative,” Dana Arnett, Partner & CEO of VSA Partners/Chicago, one of the top branding firms in the world, will share a powerful new view for igniting and leveraging your brand in the marketplace — He did this video interview with Chris Yates about IBM recreating their brand.

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