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Chris Yates video interview with Michaels Chief Marketing Officer Paula Puleo at DFWAMA event.

Michaels Chief Marketing Officer Paula Puleo believes that Social Media is the new Prime Time. So her energy and focus is shifting to Social Media. Michaels stores created a Facebook page in March 2010 and now has over 180,000 fans.

The other key elements to strong marketing according to Puleo are:
1) solid analytics
2) pulse on customer
3) alignment w/ operations
4) re-invent agency model
5) balance

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