Michaels Stores with $4 Billion in sales says they are “generating sales with Facebook. It’s not a toy it’s generating real ROI” according to Paula Puleo the CMO of Michaels Stores. Paula believes Social Media is the new prime time.
Paula uses the Michaels Stores Facebook page as the best way to interact with their customers. Michaels Stores doesn’t just engage their fans but makes them a part of the creative process. The most passionate customers actually get to create some of the products with the Michaels Stores creative team.
Chris Yates with Huddle Productions did this video interview with Paula at a DFWAMA executive luncheon.