Notes from @MarcHarty from RCC

Marc Harty, CEO of MainTopic Media, spoke earlier this week at the Richardson Chamber of Commerce.  Here are some nuggets I gleaned from his presentation.  (Be sure to follow him on Twitter:  @marcharty)

Fact: By the end of 2008, social networking had overtaken email in terms of worldwide reach.  According to the study, 66.8% of Internet users across the globe accessed member communities last year, compared to 65.1% for email.  – Nielsen Online. Wow!

Definition of “Social Media”: from Wikipedia:  At its most basic sense, social media is a shift in how people discover, read and share news, information and content.  It’s a fusion of sociology and technology, and is the democratization of information, transforming people from content readers into publishers.  Social media allows people to connect in the online world to form relationships for personal and business.

Marc’s Top 3 Social Media Channels for any Business:

  1. Blogs
  2. Twitter
  3. Video

Psychologically, people place a higher perceived value on video as the majority of people (70%) process information visually.

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