Story by Chris Yates:
I’ve covered the Byron Nelson golf tournament since 1995. I usually did TV live shots in the Irving Convention & Visitors Bureau suite. The staff there is top notch. They always took care of our TV crew. When I left TV to create a Social Media + Video company I thought my days of mingling in the suite were over. Who would want to deal with a former TV guy?
I was dead wrong. The media may have changed but the relationships stayed strong.
The great folks at the Irving Convention & Visitors Bureau welcomed me with the same incredible hospitality as they had in the past.
They value relationships above everything else and also understood the value of this new media. Diana Pfaff and Maura Gast are doing great things in this space because it plays to their strength of building relationships which is the focus of Social Media.