Social Media a Fad?

Article by Keith Knox

Is social media just another fly-by-night fad or is it a revolution in the way we live?

I am utterly amazed by that fact that so many people do not yet understand the incredible shift that is taking place in the world today.  Time and time I again I hear that social media is just another fly by night fad.  Well, I disagree.  It’s not a fad; it’s a REVOLUTION.  Here are some facts that prove my point.

Let’s start with a comparison.  How many years did it take to reach 50 million users?

  • Radio              –>      38 years
  • Television     –>       13 years
  • Internet         –>      4 years
  • Facebook       –>       100 million users in 9 months

If Facebook were a country, it would be the 4th largest.

Let’s start with another fact.  Today, baby boomers are the largest generation.  Did you know…?

  • In 2010 they will be surpassed by generation Y

Let’s shift gears and talk about television for a moment.

  • Only 14% of consumers trust advertisements
  • While 78% of consumers trust peer recommendations
  • Only 18% of traditional TV campaigns generate positive ROI
  • 90% of people with a DVR or TiVO fast forward through tv-ads

Word of Mouth is still the most effective sales tool.  It’s changing the way we connect, the way we share, the way we work.

Licensed under a creative commons share-alike. Use freely and link to

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *