Social Media has leveled the playing field for smaller companies to compete with larger companies. In the past whoever had the most money got the best exposure. Social Media has changed that.
The main reason for the competitive balance is “Voice.” Social Media allows anyone to get their message to a larger audience by providing information. The key is still content and providing value but at least the smaller companies can do that because in the past they didn’t even have that option.
So where to begin? There are so many social sites like Facebook, YouTube, Twitter, MySpace and Linkedin plus many more. This can be the intimidating part for some companies because of the wide range of social sites. Ray Wolf the CEO of NetSpray says don’t get overwhelmed just get started and begin with “The Big 4.” Here is our video interview with Ray Wolf.