Social Media Marketing & ROI

How to define ROI in Social Media? That question gets asked all the time when the discussion turns to Social Media.

Mark Harland, GM Marketing Manager for Chevrolet said they have had tremendous success with Social Media. One of the concepts that Chevrolet came up with was Mommy Blogger.

The promotion allowed five Mommy Bloggers to drive a Chevy Traverse for eight weeks. The moms would blog about their experience which created marketing buzz.

How about the ROI? Some of the Moms ended up buying the Chevy Traverse. So Chevrolet got what they wanted a fun and interesting concept plus ROI.

Chris Yates from Huddle Productions got to interview Mark Harland about Social Media Marketing at the DFWAMA event and this is his take on why Social Media can be so effective.

Licensed under a creative commons share-alike. Use freely and link to huddle.atomicdesignweb.com

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