Southwest Airlines is not only connecting flights they’re connecting people. Southwest Airlines was one of the first companies to get involved with Social Media. They have always believed that communicating with their customers is crucial and now they can do it more effectively with Social Media.
Southwest Airlines created a blog a couple of years ago that gets millions of readers. They are also involved in Facebook, YouTube and Twitter. Huddle Productions got to do a video interview with Paula Berg the Manager of Emerging Media at Southwest Arilines on this topic.
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