The Super Bowl is the biggest sporting event of the year. The Super Bowl last year between the Colts and Saints was the highest rated TV show all-time with 106 million viewers. The game is the focal point come Super Sunday but for now the focus is on events, scheduling, and charities.
During a DFWAMA luncheon Chris Yates from Huddle Productions did a video interview with Bill Lively President of the Super Bowl Host Committee talking about the Super Bowl is bigger than just football.
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