Casey Shilling the Vice President of Marketing Communications for The Container Store said their philosophy was always to be open with their customers. So when they finally decided to create a Facebook page there was never any concern about diving into Social Media.
Research showed that the fastest growing demographic on Facebook was women 35 and older. So it was obvious that Facebook would be a great place to reach their customers. The strategy so far has paid off with over 17,000 fans on their Facebook page.
The Container Store is having so much success connecting with their customers on Facebook that they are considering a Twitter account. Chris Yates from Huddle Productions heard Casey Shilling speak at a DFWAMA event and got this video interview.
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