Whole Foods Branding Philosophy

Whole Foods Market, the nation’s leading retailer of natural & organic foods and one of Fortune’s Best Places to work has a unique approach on BRANDING.

Allow employees the freedom to express themselves.

Every Whole Foods has their own Facebook page. They believe that every area has its own unique presence within that community. So empowering their employees to use their creativity and passion for their store is the most effective way to build the brand,

Nona Evans, Senior Global Marketing Coordinator at Whole Foods Market spoke at a Dallas Executive Luncheon for DFWAMA and Chris Yates with Huddle Productions did this video interview with her.

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